AURA: THE SURE SHOT
Make a great first impression at every handshake, meeting or hello.
Intensity: 🔴️🔴️🔴️⭕️⭕️ | 20% Oil Concentration
✦ AURA EDP 50ml ✦
Tired of scents that fade before your first meeting? Aura ensures you make a lasting first impression at every handshake, introduction, and hello.
A signature mix of citrus, iris, tonka, and clary sage — refined with sandalwood and musk — built to stay focused, elegant, and wearable all year.
Reformulated and perfected through 5 versions, tested by 112 fragrance lovers who all said yes after a full month of wear.
Crafted under Viva Scenta’s philosophy: perfumes should feel as real as the people who wear them — never artificial, always true.
Long-wear performance tested in Indian climates, ensuring Aura performs perfectly through workdays, evenings, and everything in between.
Part of Viva Scenta’s carefully built library, where every perfume is honest, relatable, and made for both everyday moments and special occasions.
Get two free samples with every Viva Scenta perfume!!
Original price was: ₹1,199.00.₹999.00Current price is: ₹999.00.
USAGE GUIDE
The Right Way To Apply Perfume: Spray on key pulse points like your neck, wrists, and behind your ears. For close moments, use warmer spots like your collarbone, chest, or inner arms. To leave a scent trail, spray behind your neck so it follows as you move. For stronger reach, spray both on skin and lightly on clothes. Also, don’t rub your wrists after spraying — it changes the scent. Let it settle on your skin instead. Also, because our perfumes are strong, let the scents settle. The heart and base notes are what stay with you.
An Invitation To Blend/Layer: Blending or layering is an optional art — not needed with Viva Scenta perfumes, but still possible for advanced users who want to build a personal signature. Don’t layer too much though — each scent is made to stand on its own.
Extended Usage With Viva Scenta Super Spray™: Each 50ml bottle gives 325 sprays & lasts 65 days (5 sprays/use) or 100+ days when used 50/50 with our Super Spray™ (about 3 sprays each).
COMPOSITION & PACKAGING
Ingredients: Contains 80% w/w denatured alcohol (95% v/v), treated with t-Butyl Alcohol and Denatonium Benzoate. Includes Alcohol Denat. (80.00% w/w Denatured Ethanol) and Fragrance (Parfum).
A Simple Bottle: Clear, no-fuss bottles — no gradients, no prints, no frosted glass. Plain on the outside, bold on the inside.
Powerful Sprays: Precision-engineered 130mcl Atomizers — so each spray gives more perfume, spreads wider, and lasts longer. Soft on the fingers, strong in the air. Feels like a cloud, works like a machine.
Thoughtful Packaging: Soft vignettes frame the artwork. Seamless edges flow into each other. Clean, simple, and designed to save space and cost.
Free Hidden Samples: Two free samples are tucked inside every box. A small extra, just for you.
Planet-First Materials: All our boxes are made with 100% recyclable paper — better for the Earth, better for you.
TECHNICAL INFO
Manufactured & Marketed By: SFJ Enterprises LLP, Unit No. 502, 10-2-9/11, AC Guards, Hyderabad, Telangana, India – 500004.
Customer Care: care@vivascenta.com
Country of Origin: India.
Shipping: Ships in 24–48 hours. Delivery takes 3–6 business days across India. For delays, email us — we’ll help track it.
Returns: Because our fragrances are personal-use items, we can’t accept returns or exchanges. All sales are final.
“Introducing Aura to my boss was probably the best decision of my career!”
Aura was created as an answer to the question: What if a scent could be crisp, powdery and fresh — the kind that makes every handshake, meeting, or hello a winning first impression?
Aura is Powdery. Fresh. Spicy. Citrus bites like a cold splash of water. Iris lifts clean and quick. Tonka & Clary Sage roll warm. Musk & Sandalwood cling close to your skin.
Aura is Focused. Sharp. Classy. It doesn’t fade when the hours stretch. It stays. It breathes. Make a great first impression—for every single impression.
Who Aura Is For
Aura is ideal for you if…
You want every impression to make an impression
Worried your scent might be too sharp or too soft? Aura balances clean citrus with powdery iris, so you always smell polished and put-together.
You want a fragrance that doesn’t fade too quickly
Aura doesn’t vanish after an hour. Its base of musk and sandalwood keeps it present all day — steady, reliable, and consistent.
You want an incredible clean scent that fits every occasion
Some perfumes feel out of place at work or in casual settings. Aura is versatile — crisp enough for the office, refined enough for evenings.
You believe confidence should smell easy and effortless
Aura isn’t about showing off. It’s about carrying a quiet sharpness that people respect and remember without you trying.
You want a scent that gives you consistency, not bad surprises
Too many scents shift in ways you don’t expect. Aura evolves smoothly, keeping its character clear from start to finish.
Read This Before Buying — Aura Beats 15 Scent Tests To Earn Its Place
TOP NOTES:
CITRUS, IRIS
FIRST IMPRESSION
8.5 → SHARP & CLEAN
(The first 5–15 seconds after application; judged by emotional clarity, uniqueness, and recall.)
Aura opens with a crisp hit of Citrus and Iris — bright, powdery, and immediately polished. The first spray gives the sense of focus and clarity.
IMPACT
8 → CLASSY PRESENCE
(How strong and immediate the scent feels in the first 30 seconds.)
Aura’s opening is noticeable yet never harsh — a confident entrance that feels refined rather than loud.
USER RATING
8.5 → PROFESSIONAL ELEGANCE
(Testers rate the immediate “wow” factor or memorability of the opening on a scale of 1–10.)
Praised for its smooth balance of freshness and powder, Aura’s top is described as sharp, clean, and ideal for first impressions.
VOLATILITY CURVE
7.5 → GRADUAL SHIFT
(How fast and intensely each top note evaporates, measured via Gas Chromatography + Olfactometry.)
Gas Chromatography showed Citrus shining brightest in the first few minutes, while Iris softened gradually over ~20 minutes. This smooth transition revealed Tonka and Clary Sage, evolving naturally into Musk and Sandalwood for a balanced 8-hour wear.
PERCEIVED SIGNATURE SCORE
8 → DISTINCTIVE & RELIABLE
(How distinctive and memorable a fragrance smells within 5–15 seconds of application.)
Users recognized Aura’s crisp, powdery lift consistently; its sharp freshness was noted as memorable hours after application.
MIDDLE NOTES:
TONKA BEAN, CLARY SAGE
PROJECTION
8 → CLEAN & PRESENT
(How far the fragrance radiates from the skin; typically measured in feet or arms-length.)
Aura projects within 3–5 feet in its mid-phase — a steady, professional aura that’s clear without being pushy.
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BLOOM
8 → REFINED EVOLUTION
(How the fragrance evolves as it warms on skin after initial application.)
As it warms, Tonka and Clary Sage soften the sharp edges, giving Aura a smooth, grounded presence.
SMOOTHNESS
9 → SEAMLESS BALANCE
(How seamlessly the middle notes blend and balance without harsh transitions.)
The blend of Tonka with Iris and Sage is described by testers as velvety and harmonious, with no rough transitions.
DEPTH
8.5 → CLASSIC COMPLEXITY
(The dimensional richness and complexity of the fragrance during the mid phase.)
Musk and Sandalwood anchor Aura’s mid-life, adding a quiet strength and depth that feels polished.
NOTE TRANSITION CLARITY
7 → GENTLE SHIFT
(How clearly each layer shifts without becoming muddy or confusing.)
Testers noted the move from Citrus/Iris into Tonka and Sage was subtle — more of a soft fade than a clearly defined handoff.
BASE NOTES:
SANDALWOOD, MUSK
LONGEVITY
8.5 → RELIABLE ALL-DAY
(How long the scent remains detectable on skin and clothing.)
Aura holds for ~8 hours, anchored by Musk and Sandalwood. It softens into a clean, powdery finish that stays clear and professional through the day.
SILLAGE & DRYDOWN
8 → SUBTLE TRAIL
(Base note retention or olfactory tail: how far the scent diffuses during the drydown, and how it evolves in the final hours.)
In the drydown, Musk and Tonka leave a soft, powder-spice aura — refined and understated, designed more for presence than projection.
TIME-RESOLVED OLFACTOMETRY
8.5 → SMOOTH EVOLUTION
(Tracks how the scent structure changes over time using measured scent release curves.)
Testers noted a clear flow from bright Citrus and Iris into Tonka-Sage warmth, before settling into Musk and Sandalwood — no sharp turns, just steady refinement.
VOLATILITY PROFILE
7.2 → MODERATE RELEASE
(Analytical measure of how quickly base notes evaporate and disperse.)
Analytical tests showed Musk diffusing gently while Sandalwood remained close to skin. Aura’s base was measured as steady but intimate, never overwhelming.
AROMA PERSISTENCE INDEX
9 → IMPRESSION THAT LASTS
(Composite of longevity, drydown character, and end-stage memory.)
Hours later, Aura leaves a distinct, powdery-clean trace on fabric and skin — the kind of signature people associate with consistency and polish.
5 Reformulations, 112 Testers, One Final Yes — Aura Proven Over a Full Month of Wear
“Sharp, clean & instantly classy!”
This was the first impression of Aura — and the data agrees.
IMMEDIATELY AFTER SPRAYING
- Left a confident first impression 95%
- Felt polished and professional 91%
- Clean yet powdery smooth 88%
- Noticeable without being harsh 81%
“Still crisp, still classy — stayed sharp!”
At the 4-hour mark, Aura didn’t lose its edge and held a clean, powdery scent.
4 HOURS AFTER SPRAYING
- Still clearly present on skin 89%
- Softened into a smooth, powdery tone 85%
- Warm Tonka and Sage became more noticeable 81%
- Retained its confident, professional character 76%
“Still sharp, still polished — lasted all day!”
At the 8-hour mark, Aura keeps its clean, powdery confidence intact.
8 HOURS AFTER SPRAYING
- Drydown felt refined and professional 85%
- Still detectable without reapplying 79%
- Scent lingered on fabric or clothing 74%
- Left a confident, composed impression 69%
These results come from a closed-group trial with 112 neutral volunteer testers, split evenly between men and women (56 each), aged 20 to 55. Participants wore Aura over a 30-day period, providing feedback at application, 4 hours, and 8 hours post-use. To get it just right, we reformulated Aura 5 times — each version tested, tweaked, and perfected — before arriving at the one you’re about to experience.
✦ AURA ✦
The Art of Fine Fragrance: Aura
Traditional Roots. Precise Craft. Lasting Impact.
Citrus opens the way
Aura begins with a burst of citrus — bright, sharp, and refreshing. It cuts through the air like a clean first impression.
Iris softens the edge
Powdery iris follows, giving the opening a smooth elegance. It balances the citrus with something softer and more refined.
Tonka warms the heart
As the top settles, tonka comes forward. It adds a warm sweetness, giving Aura depth without losing its clarity.
Clary Sage adds focus
Clary Sage brings an herbal lift, sharpening the mid and keeping the scent steady and composed.
Musk anchors the base
Clean and persistent, musk grounds Aura. It stays close to the skin, leaving a soft trail that lasts.
Sandalwood completes the journey
Sandalwood adds a creamy finish. It ties everything together — warm, smooth, and built to last all day.
Even science agrees with us!!
8 Proven, Science-Backed Reasons to Choose a Fine Fragrance Like Aura
(Please check reference list below for source links)
REASON #1 of 8
Iris relaxes the nervous system¹
Iris root (orris) has been used in perfumery for centuries for its calming effects. Research highlights its potential to regulate the nervous system, promote emotional balance, and reduce stress-related restlessness.
REASON #2 of 8
Citrus improves cleanliness perception & pro-social behavior²
Clean, citrus-like fragrances subconsciously prime thoughts of hygiene and order. Exposure to these scents increases cooperative behavior, trust, and generosity in social settings.
REASON #3 of 8
Clary Sage calms stress and elevates mood³
Inhalation of 5% clary sage essential oil significantly lowers cortisol levels and raises serotonin (5-HT) in human subjects, indicating notable stress reduction and emotional uplift. It’s a natural way to bring calm clarity to your day.
REASON #4 of 8
Sandalwood enhances Increases confidence & social trust⁴
Fragrance notes like sandalwood modulate mood and counteract stress, boosting dopamine and serotonin—key neurotransmitters linked to confidence in social settings.
REASON #5 of 8
Perfumes enhance attraction & social perception⁵
Pleasant fragrances influence how others perceive you — making you appear more attractive, confident, and likable. Studies show scent-based semantic priming enhances desirability even before you speak.
REASON #6 of 8
Perfumes amplify personal scent signature⁶
Perfume interacts with our natural body chemistry, amplifying individual scent identity. Research on the Major Histocompatibility Complex (MHC) shows that fragrances aligning with one’s profile enhance attraction, signaling health, vitality, and genetic fitness.
REASON #7 of 8
Perfumes heighten perceived attractiveness and confidence⁷
Studies demonstrate that exposure to pleasant fragrances increases perceived attractiveness and confidence. Even subtle scent cues shape how others view likability and trustworthiness, giving wearers a quiet social edge.
REASON #8 of 8
Perfumes Amplifies personal scent signature⁸
Fragrance is closely tied to the brain’s memory and emotion centers. Pleasant aromas trigger vivid emotional recall, improving mood regulation and strengthening personal connections through shared memories.
References (click any link to view the original publication):
- Khatib, S., 2022. Exploring the use of Iris species: antioxidant, anti-inflammatory, and neuroprotective potential. Chinese Herbal Medicines, Available at: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8944787/
- Agarwal, P., Sehgalbhattalajit, Z., Kamat, M., Dhyani, A., Shrivastava, A., Singh, K.K., Sinha, M., Mahato, N., Mishra, A.K. & Baek, K.H., 2022. Citrus essential oils in aromatherapy: Therapeutic effects and mechanisms. Antioxidants, 11(12), 2374. Available at: https://doi.org/10.3390/antiox11122374
- Mitic, M., Zrnić, A., Wanner, J. & Stappen, I., 2020. Clary Sage Essential Oil and Its Effect on Human Mood and Pulse Rate: An in vivo Pilot Study. Planta Medica, 86(15), pp.1125–1132. Available at: https://doi.org/10.1055/a-1211-6325
- Höferl, M., Hütter, C., & Buchbauer, G., 2016. A pilot study on the physiological effects of three essential oils in humans (East Indian sandalwood, Western Australian sandalwood, and lavender). Natural Product Communications, 11(10), pp.1561–1564. Available at: https://pubmed.ncbi.nlm.nih.gov/30549622/
- Spence, C., 2021. The scent of attraction and the smell of success: crossmodal influences on person perception. Cognitive Research: Principles and Implications, 6(46). Available at: https://cognitiveresearchjournal.springeropen.com/articles/10.1186/s41235-021-00311-3
- Kromer, J., Hummel, T., Pietrowski, D., Giani, A.S., Sauter, J., Ehninger, G., Schmidt, A.H. & Croy, I., 2016. Influence of HLA on human partnership and sexual satisfaction. Scientific Reports, Volume 6, Article 32550. Available at: https://www.nature.com/articles/srep32550
- Li, S., Wei, Y., Wang, C., Yang, L., Zhao, S. & Fu, W., 2024. The effect of odor valence on facial attractiveness judgement. Neuroscience Letters, 816, 137083. Available at: https://pmc.ncbi.nlm.nih.gov/articles/PMC9139389/
- Herz, R.S., 2016. The role of odor-evoked memory in psychological and physiological health. Brain Sciences, 6(3), 22. Available at: https://pmc.ncbi.nlm.nih.gov/articles/PMC5039451/
What Sets Us Apart
Built For India. Backed By Craft. Grounded In Care.
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PERFORMANCE & FORMULATION
✅ Built for Indian weather — designed to last longer with strong projection and sillage.
✅ Long-lasting blends with high oil concentration, macerated for months to ensure deep, rich wear.
✅ Approx. 6 generous sprays/ml for a strong, even mist every time.
✅ Our scents evolve over time — bold on day one, even better with age.
✅ Designed to project confidence, turn heads and spark compliments.
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CLEAN, ETHICAL INGREDIENTS
✅ Ethically procured, distilled, and never tested on animals.
✅ Manufactured with experienced professionals with more than 25+ industry experience.
✅ Best Denatured Perfumer’s Alcohol used — kind to your skin and safe to use.
✅ We use only honest, pure ingredients with full integrity and effort.
✅ Non-irritant formulas crafted for sensitive skin and clean beauty lovers.
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MADE IN INDIA, FOR THE WORLD
✅ Formulated and made entirely in India with world-class quality and global standards.
✅ Created by seasoned perfumers using European oils from France, Spain, Italy & India.
✅ Homegrown brand rooted in India’s warmth, built for Indian preferences.
✅ Deep consumer research behind every blend — fine-tuned for Indian climate and skin.
✅ Indian craftsmanship, global sophistication.
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CRAFTSMANSHIP & ARTISTRY
✅ Handcrafted in small batches with a focus on quality over scale.
✅ Each scent is part of an artisan collection — made by people, not pipelines.
✅ Premium ingredients and niche-grade oils ensure best-in-class performance.
✅ Our atomizers are smooth, precise, and designed to mist evenly.
✅ We don’t cut corners — we create rich notes and deep blends with soul and substance.
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CUSTOMER & PLANET FIRST
✅ 100% plastic-free and recyclable packaging with refillable “forever” bottles.
✅ Complimentary 2 free samples with every box — always a little extra for you.
✅ Free domestic shipping on all orders, no minimums.
✅ Happiness guarantee — we’re only satisfied when you are.
✅ Ethically sourced, locally produced, and environmentally responsible in every step.
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